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  • The Future of Permanent Life Insurance
    distribution for smaller size policies such as through direct response, mass merchandising, and department store ... Therefore, other distribution methods, in- cluding direct mail, will be tested more seriously. As a practical ...

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    • Authors: Robert K Dickson, John Gardner, Spencer Koppel, James Reiskytl
    • Date: Apr 1980
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance